A Holly, Jolly Christmas

From Publishersweekly.com:


Santa Brings Random House Record E-Book Sales 
By Lynn Andriani 


December 25 and 26 were the two biggest e-book sales days ever for Random House, the publisher reported today. Combined e-book sales across e-retailers on those two days rose more than 300% over last year's sales for the same two-day period, which had been Random's best two-day e-book sales period ever.

Among Random’s e-book bestsellers were the titles in Stieg Larsson's Millennium Trilogy (with a combined 115,000 units sold in e-book format across e-retailers), John Grisham's The Confession, George Bush's Decision Points, Laura Hillenbrand's Unbroken, and Markus Zusak's The Book Thief.Random also reported a “significant” sales increase for e-book versions of its children's picture books, including the 1961 classic Go, Dog, Go.

 

Random's president of sales, digital and operations, Madeline McIntosh, said, “We are delighted by the volume of consumers flocking to Random House books across all our e-retailers, and not just to our best-selling titles which are clearly as popular in e as they are in print. Consumers are also using their e-reading devices to discover titles deeper in our list, including David Nicholls's One Day, George R. R. Martin's A Game of Thrones, and Max Brooks's World War Z."

In My Shorts, Hitler's Bellhop and Other Stories: Now Available!

Click on the cover image to order from Smashwords.com!

eBook Price: $3.99 USD. 40,570 words. Fiction by Paul Kupperberg, published by Buffalo Avenue Books on Smashwords.com on December 14, 2010. 

Six short stories by the author of Two Tales of Atlantis, including a savage look at the dark side of creativity (“Food for the Beast”) and the comedy screenplay that Jerry Lewis never wrote but might have (“Hitler’s Bellhop”), with stops along the way to fight vampire squirrels, live the life of a superhero, visit a graveyard, and bow before the zombie king.

Retail, Up! Book Sales, Down!

The news continues to be depressing for bookstore sales, according to a piece on today's PublishersWeekly.com:

October Bookstore Sales Drop 2.5%
Bookstore sales fell 2.5% in October to an even $1 billion, according to estimates released by the U.S. Census Bureau. The decline was less severe than the declines in August and September when bookstore sales fell by more than 6% in both months. For the first 10 months of 2010, bookstore sales were also down 2.5%, to $13.32 billion. For the retail segment in general, October sales rose 5.7% and sales in the year to date were ahead 6.2%.

Brick & Mortar Ain't What It Used to Be

Yesterday, PublishersWeekly.com reported that eBook sales are on the rise, albeit at a slower pace than before. Google's new eBookstore is expected to have a large impact on sales going forward, but every book purchased electronically is a printed book that's not bought at a brick & mortar retailer, or even from an eRetailer like Amazon. Bookstores are hurting, and despite its play for Barnes & Noble, at Borders "for the first nine months of the year, total sales fell 15%, to $1.52 billion, and the loss increased to $185.2 million from $169.3 million in the comparable period last year."

The story is covered in the article Borders Sales Disappoint, Loss Soars; Liquidity Issues Arise, by Jim Milliot.

eBook Trends

From today's PublishersWeekly.com, an article whose title is pretty self-explanatory:

© Publishers Weekly

New Survey on E-book Trends  

A survey of 600 publishers from across the industry spectrum found 64% now offering e-books with 74% of trade houses producing titles in that format. The trade and STM segments had the biggest gain in number of publishers producing e-books in the survey, the second one conducted by the conversion and technology services company Aptara. There was no dominant factor among the publishers that don’t produce e-books about why they haven’t entered the market, with 71% giving no particular reason for staying out of the business.

 

The profitability of e-books has been a point of contention between publishers and authors, and according to the survey 66% of trade houses have no clear picture if the return-on-investment from e-books is better or worse than for print books; 15% said the ROI was better, but 13% said it was worse. Aptara attributed the murky picture to publishers “retrofitting existing print workflows” to produce e-books, an inefficient process that inhibits publishers from producing cost savings. The report predicts that as more efficient and scalable digital workflows are implemented, and more backlist titles move to digital, ROI will improve. The two most important reasons trade houses move backlist books into e-books are a desire to extend the life of a title and market demand.

 

Publishers are still selling e-books from their own sites (38%), but Amazon is now a close second (37%), while the report found the iTunes store to be the fastest-growing distribution channel with 22% of publishers now offering e-books there compared to 9% last year. (The report did not ask respondents specifically if they sell through Apple’s iBookstore).

 

The top challenge in producing e-books—for all types of publishers—was content format and compatibility issues. Forty-five percent of all publishers said that was their biggest issue, up from 21% in the summer 2009 survey, a development attributed mainly to the plethora of new e-reading devices introduced into the market in the last year that adds to costs and confusion.

 

Despite some problems, 49% of all publishers said e-books are of “high importance” to their growth plans, with 55% of trade house putting e-books in that category.

It's The Economy, Stupid?

A story in today's PublishersWeekly.com:

"E-Book Growth Slows, Still Up 112% in October 

Facing some harder comparisons, e-book sales posted their slowest growth rates in 2010 in October. Still, sales jumped 112.4%, to $40.7 million, from the 14 publishers who reported results to the AAP’s monthly sales program. For the first 10 months of the year, e-book sales from the 14 houses rose 171.3%, to $345.3%, 8.7% of the trade sales of reporting publishers. The three adult categories all had declines in October and for the 10 months of 2010 adult hardcover sales from 17 reporting houses fell 7.7%, and sales from 9 mass market houses were down 14.3%. Sales of trade paperbacks from 19 publishers were flat."

While a "dip" is never a good thing, the fact that sales haven't maintained the same growth-rate could be attributed to a lot of causes, from the state of the economy, to a simple pre-holiday slowdown as people wait to give eBooks or see which eBooks they'll receive for Christmas. What will the eBook marketplace look like in late-December and January, after everybody who received Tablet PCs, dedicated eReaders, and iPads for the holidays hit the eBookstores in what's sure to be considerable additional numbers?

Google eBooks Brightens the Indies Day

On PublishersWeekly.com, Judith Rosen writes about the initial reception by some independent bookstores to Google's new eBookstore launch in Reading Unbound: Indie Booksellers Offering Google eBooks.

The reaction is, as expected, mixed, although not quite as mixed as I had expected. It ranges from "love it" to "we'll see...":

"...Booksellers like Cathy Langer, head buyer at Tattered Cover in Denver, Colo., were happy to have it. 'We haven’t really been in the game until now,' she says."

"'I’m still digesting and determining whether it’s something we will offer,' says Christin Evans, co-owner of the Booksmith in San Francisco."

These are just first reactions and one article's point of view. Maybe it's my inner-Luddite, but I find it hard to believe there's not greater panic by indies threatened by more electronic/less brick and mortar & print. I'm pleased everyone seems to be adapting (although, what's the alternative, really?), but we haven't even heard the start of this yet.